Thinnerware

I read on Design Mom a new line of dinnerware called Thinnerware. The concept behind Thinnerware is that it keeps track of how much you eat. For example, on the bowl, the green stripe at the bottom marks 1/2 cup. The middle white stripe is 1 cup, and the top green stripe is 1 1/2 cups. Portion control disguised in an elegant way.